Competitive Equestrian Sports Tourist: Profile and spending at a regional event

Andrea Williams

Research output: Book chapter/Published conference paperConference paperpeer-review

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Sport and events make up significant segments of the total tourism sector and hold great opportunities for regional areas. This paper examines the equestrian competitor from the perspective of sports tourism particularly in relation to competitive equestrian events held in regional Australia. The paper draws on literature relating to sports tourism and applies Gammon and Robinson’s (2003) ‘Sport and Tourism Model’ to the equestrian competitor. Further the paper explores the motivations and benefits sought by the competitive equestrian sport tourist in regards to the competition, the competition site, the location and the level of involvement in recreational and leisure activities away from the competition site. The paper also details the spending patterns of these sports tourists while attending the event. The author concludes that competitive equestrian sport tourists who would be classified as ‘hard sport tourists according to Gammon and Robinson’s (2003) ‘Sport and Tourism Model’ appear to place most emphasis on the motivations and benefits sought relating directly to the competition per se and the standard of facilities provided at the competition site. Little if any importance seems to be placed on the leisure and recreational possibilities offered in the surrounding region. While these tourists do contribute to the region in a general economic sense, there overall interaction within the region is limited and narrow in its nature. The author offers discussion of possible strategies to improve the depth and extent of interaction with host offerings in a bid to improve the tourism connection of these visitors.
Original languageEnglish
Title of host publicationRe-inventing the city/town
Subtitle of host publicationEvents as catalysts for change
EditorsMair J Mair J
Place of PublicationMelbourne, Australia
PublisherVictoria University Press
Number of pages18
ISBN (Electronic)097509759X
Publication statusPublished - 2007
EventInternational Event Research Conference - Melbourne, Australia, Australia
Duration: 11 Jul 200712 Jul 2007


ConferenceInternational Event Research Conference


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