Conceptualizing the change

In order to manage change successfully in an organization, leaders, managers, supervisors and staff should be clear about change management life cycle which has four core phases: conceptualization, planning, implementation and evaluation. The key elements of the first phase are to conduct environmental analysis and trend analysis; identify the problems and issues and the need for change; understand the nature of change and types of change; identify stakeholders and resources; communicate with stakeholders; organize the planning group; evaluate the feasibility of a change concept; and prepare for a change proposal and get an approval. The successful completion of the first phase plays a critical role in the management of change in a successful way.

Firstly, this chapter focuses on the process of creating the change concept which provides the framework for this chapter. Secondly, it explores environmental analysis, trend analysis, and stakeholder analysis. Thirdly, it examines how to understand and decide on the change. Finally, it discusses how to evaluate the change concept.