Constructing change readiness: The positioning of change recipients in an agricultural context

Melanie Bryant, Vaughan Higgins

    Research output: Book chapter/Published conference paperConference paperpeer-review


    A common feature of organisational change literature is that change readiness is primarily located within an individual. That is, readiness is deemed to be a cognitive decision made by recipients to accept or reject change. In this paper we explore how change agents (referred to as stakeholders) socially construct change readiness through the positioning of recipients involved in technology change adoption in the Australian rice industry. Three particular positions emerged from the data (innovator, adopter of easy change, and traditionalist). However, these positions are complicated by stakeholder reports of structural constraints that significantly impede successful change implementation. In investigating these tensions, we argue that the ideological positions of stakeholders and their need for ontological security plays a significant role in the positioning of growers. That is, constructing positions in relation to individual change readiness is less likely to reflect the decisions of change recipients and more likely to be a way for stakeholders to establish their own sense of security in an environment characterised by uncertainty and ongoing environmental and institutional change.
    Original languageEnglish
    Title of host publicationProceedings from the 2016 British Academy of Management Conference
    Place of PublicationLondon, UK
    PublisherBritish Academy of Management
    Number of pages16
    ISBN (Print)9780954960896
    Publication statusPublished - 2016
    EventBritish Academy of Management (BAM) Conference 2016 - Newcastle University, Newcastle upon Tyne, United Kingdom
    Duration: 06 Sept 201608 Sept 2016
    Conference number: 50316 (Conference website) (Conference flyer)


    ConferenceBritish Academy of Management (BAM) Conference 2016
    Abbreviated titleThriving in Turbulent Times
    Country/TerritoryUnited Kingdom
    CityNewcastle upon Tyne
    OtherThe British Academy of Management (BAM) Conference is one of the largest and most prestigious international events for business and management scholars. Attracting world class researchers from over 50 countries worldwide, the conference provides a friendly, supportive environment to receive feedback, share ideas and find inspiration.
    Following the success of the BAM2015 Conference hosted by the University of Portsmouth, Portsmouth Business School, which saw over 800 international delegates participating in three days of stimulating and thoughtful discussion, debate and reflection in the City of Portsmouth!
    We welcome the Management Community to join us in Newcastle in September 2016 to discuss your research in a friendly, vibrant & supportive environment.
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