Consumer Attitudes to Low-Alcohol Wine: An Australian Sample

Research output: Contribution to journalArticle

Abstract

While previous studies have reported negative attitudes to low-alcohol wine products, it is clear from the results of the current study that these attitudes stem predominately from the alteration in taste rather than from the reduction in alcohol per se. Undoubtedly many consumers will still prefer a higher alcohol wine, but the option of a similar tasting, lower alcohol wine to consume if driving or for health benefits and physical reasons is a market waiting to be tapped.. Further studies are required to investigate actual uptake of low-alcohol wine, though this study has demonstrated that the potential market is large enough to begin the important challenge of delivering low-alcohol wine.
Original languageEnglish
Pages (from-to)1-8
Number of pages8
JournalWine and Viticulture Journal
Volume28
Issue number2
Publication statusPublished - 2013

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Consumer attitudes
Alcohol
Wine
Market potential
Health benefits

Cite this

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title = "Consumer Attitudes to Low-Alcohol Wine: An Australian Sample",
abstract = "While previous studies have reported negative attitudes to low-alcohol wine products, it is clear from the results of the current study that these attitudes stem predominately from the alteration in taste rather than from the reduction in alcohol per se. Undoubtedly many consumers will still prefer a higher alcohol wine, but the option of a similar tasting, lower alcohol wine to consume if driving or for health benefits and physical reasons is a market waiting to be tapped.. Further studies are required to investigate actual uptake of low-alcohol wine, though this study has demonstrated that the potential market is large enough to begin the important challenge of delivering low-alcohol wine.",
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Consumer Attitudes to Low-Alcohol Wine : An Australian Sample. / Saliba, Anthony; Ovington, Linda; Moran, Carmen; Bruwer, Johan.

In: Wine and Viticulture Journal, Vol. 28, No. 2, 2013, p. 1-8.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Consumer Attitudes to Low-Alcohol Wine

T2 - An Australian Sample

AU - Saliba, Anthony

AU - Ovington, Linda

AU - Moran, Carmen

AU - Bruwer, Johan

N1 - Imported on 12 Apr 2017 - DigiTool details were: month (773h) = March/April; Journal title (773t) = Wine and Viticulture Journal. ISSNs: 1838-6547;

PY - 2013

Y1 - 2013

N2 - While previous studies have reported negative attitudes to low-alcohol wine products, it is clear from the results of the current study that these attitudes stem predominately from the alteration in taste rather than from the reduction in alcohol per se. Undoubtedly many consumers will still prefer a higher alcohol wine, but the option of a similar tasting, lower alcohol wine to consume if driving or for health benefits and physical reasons is a market waiting to be tapped.. Further studies are required to investigate actual uptake of low-alcohol wine, though this study has demonstrated that the potential market is large enough to begin the important challenge of delivering low-alcohol wine.

AB - While previous studies have reported negative attitudes to low-alcohol wine products, it is clear from the results of the current study that these attitudes stem predominately from the alteration in taste rather than from the reduction in alcohol per se. Undoubtedly many consumers will still prefer a higher alcohol wine, but the option of a similar tasting, lower alcohol wine to consume if driving or for health benefits and physical reasons is a market waiting to be tapped.. Further studies are required to investigate actual uptake of low-alcohol wine, though this study has demonstrated that the potential market is large enough to begin the important challenge of delivering low-alcohol wine.

KW - Consumer attitudes

KW - Low alcohol wine

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JO - Wine and Viticulture Journal

JF - Wine and Viticulture Journal

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