Consumer behaviour in the Australian automobile industry: The relationship between individualism and confused by over choice, perfectionistic, and rational consumer decision making styles

Research output: Book chapter/Published conference paperConference paper

Original languageEnglish
Title of host publicationMarketing
Subtitle of host publicationShifting the focus from mainstream to offbeat
Publication statusPublished - 2008
EventAustralian and New Zealand Marketing Academy Conference - Olympic Park, Sydney, Australia
Duration: 01 Dec 200803 Dec 2008
http://pandora.nla.gov.au/pan/25410/20101006-0008/www.anzmac2008.org/_Proceedings/Index.html (conference info)

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference
CountryAustralia
CitySydney
Period01/12/0803/12/08
Internet address

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