Consumer emotional brand attachment with social media brands and social media brand equity

Keyphrases

• Social Media 100%
• Brand Equity 100%
• Media Social 100%
• Media Brands 100%
• Emotional Brand Attachment 100%
• Media Consumers 43%
• Customer-based Brand Equity 43%
• Social Media Platforms 25%
• Emotional Attachment 25%
• Consumer Satisfaction 12%
• Brand Credibility 12%
• Online Survey 6%
• Conceptual Model 6%
• Mediating Effect 6%
• Design Methodology 6%
• Rapid Change 6%
• Per Se 6%
• Empirical Testing 6%
• Consumer Expectations 6%
• Emotional Communication 6%
• Consumer Perception 6%
• Data Privacy 6%
• Nomological Network 6%
• Phantom Model 6%
• Data Matrix 6%
• Emerald 6%
• Multiple Contexts 6%
• Relational Mechanisms 6%
• Chain of Effects 6%
• Conceptual Mechanisms 6%
• Trust Crisis 6%
• Brand Building 6%
• Method Variance 6%
• Brand Judgment 6%
• Valuable Insight 6%

Social Sciences

• Brand Equity 100%
• Media Platforms 44%
• Consumer Satisfaction 22%
• Consumer Perception 11%
• Data Protection 11%
• Model Analysis 11%
• Variance 11%
• Online Survey 11%

Economics, Econometrics and Finance

• Brand Equity 100%