Consumer preference mapping using wine show derived data

Maame Yaakwaah Blay

Consumer preference mapping using wine show derived data

Maame Yaakwaah Blay

Research output: Thesis › Doctoral Thesis

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Abstract

The proportion of general consumers to experts depended on the type of public tasting. The location test showed that relative liking does not change across locations and testing at public tastings would not change consumer preferences. The new method was able to rapidly highlight an area of product innovation and, compared to industry best practices for consumer testing showed evidence of criterion-related validity along with other forms of validity.

Original language	English
Qualification	Doctor of Philosophy
Awarding Institution	Charles Sturt University
Supervisors/Advisors	Saliba, Anthony, Co-Supervisor Hardie, William, Co-Supervisor Heymann, Hildegarde, Co-Supervisor Carr, Tom, Co-Supervisor
Award date	01 Aug 2012
Place of Publication	Australia
Publisher	Charles Sturt University
Publication status	Published - 2012

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ThesisAccepted author manuscript, 3.83 MBLicence: CC BY-ND

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abstract = "The proportion of general consumers to experts depended on the type of public tasting. The location test showed that relative liking does not change across locations and testing at public tastings would not change consumer preferences. The new method was able to rapidly highlight an area of product innovation and, compared to industry best practices for consumer testing showed evidence of criterion-related validity along with other forms of validity.",

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M3 - Doctoral Thesis

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Consumer preference mapping using wine show derived data

Abstract

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