Consumer preference mapping using wine show derived data

Maame Yaakwaah Blay

    Research output: ThesisDoctoral Thesis

    631 Downloads (Pure)

    Abstract

    The proportion of general consumers to experts depended on the type of public tasting. The location test showed that relative liking does not change across locations and testing at public tastings would not change consumer preferences. The new method was able to rapidly highlight an area of product innovation and, compared to industry best practices for consumer testing showed evidence of criterion-related validity along with other forms of validity.
    Original languageEnglish
    QualificationDoctor of Philosophy
    Awarding Institution
    • Charles Sturt University
    Supervisors/Advisors
    • Saliba, Anthony, Co-Supervisor
    • Hardie, William, Co-Supervisor
    • Heymann, Hildegarde, Co-Supervisor
    • Carr, Tom, Co-Supervisor
    Award date01 Aug 2012
    Place of PublicationAustralia
    Publisher
    Publication statusPublished - 2012

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