Consumer preference mapping using wine show derived data

Maame Yaakwaah Blay

Research output: ThesisDoctoral Thesis

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Abstract

The proportion of general consumers to experts depended on the type of public tasting. The location test showed that relative liking does not change across locations and testing at public tastings would not change consumer preferences. The new method was able to rapidly highlight an area of product innovation and, compared to industry best practices for consumer testing showed evidence of criterion-related validity along with other forms of validity.
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Charles Sturt University
Supervisors/Advisors
  • Saliba, Anthony, Co-Supervisor
  • Hardie, William, Co-Supervisor
  • Heymann, Hildegarde, Co-Supervisor
  • Carr, Tom, Co-Supervisor
Award date01 Aug 2012
Place of PublicationAustralia
Publisher
Publication statusPublished - 2012

Fingerprint

Wine
Testing
Consumer preferences
Liking
Industry
Best practice
Proportion
Product innovation

Cite this

Yaakwaah Blay, M. (2012). Consumer preference mapping using wine show derived data. Australia: Charles Sturt University.
Yaakwaah Blay, Maame. / Consumer preference mapping using wine show derived data. Australia : Charles Sturt University, 2012. 263 p.
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Yaakwaah Blay, M 2012, 'Consumer preference mapping using wine show derived data', Doctor of Philosophy, Charles Sturt University, Australia.

Consumer preference mapping using wine show derived data. / Yaakwaah Blay, Maame.

Australia : Charles Sturt University, 2012. 263 p.

Research output: ThesisDoctoral Thesis

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AB - The proportion of general consumers to experts depended on the type of public tasting. The location test showed that relative liking does not change across locations and testing at public tastings would not change consumer preferences. The new method was able to rapidly highlight an area of product innovation and, compared to industry best practices for consumer testing showed evidence of criterion-related validity along with other forms of validity.

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Yaakwaah Blay M. Consumer preference mapping using wine show derived data. Australia: Charles Sturt University, 2012. 263 p.