The proportion of general consumers to experts depended on the type of public tasting. The location test showed that relative liking does not change across locations and testing at public tastings would not change consumer preferences. The new method was able to rapidly highlight an area of product innovation and, compared to industry best practices for consumer testing showed evidence of criterion-related validity along with other forms of validity.
|Qualification||Doctor of Philosophy|
|Award date||01 Aug 2012|
|Place of Publication||Australia|
|Publication status||Published - 2012|