TY - JOUR
T1 - Consumer Preferences for General Practitioner Services
AU - Morrison, Mark
AU - Murphy, Tom
AU - Nalder, Craig
N1 - Imported on 12 Apr 2017 - DigiTool details were: Journal title (773t) = Health Marketing Quarterly. ISSNs: 0735-9683;
PY - 2003
Y1 - 2003
N2 - This study focuses on segmenting the market for General Practitioner services in a regional setting. Using factor analysis, five main service attributes are identified. These are clear communication, ongoing doctor-patient relationship, same gender as the patient, provides advice to the patient, and empowers the patient to make his/her own decisions. These service attributes are used as a basis for market segmentation, using both socio-demographic variables and cluster analysis. Four distinct market segments are identified, with varying degrees of viability in terms of target marketing.
AB - This study focuses on segmenting the market for General Practitioner services in a regional setting. Using factor analysis, five main service attributes are identified. These are clear communication, ongoing doctor-patient relationship, same gender as the patient, provides advice to the patient, and empowers the patient to make his/her own decisions. These service attributes are used as a basis for market segmentation, using both socio-demographic variables and cluster analysis. Four distinct market segments are identified, with varying degrees of viability in terms of target marketing.
U2 - 10.1300/J026v20n03_02
DO - 10.1300/J026v20n03_02
M3 - Article
SN - 0735-9683
VL - 20
SP - 3
EP - 20
JO - Health Marketing Quarterly
JF - Health Marketing Quarterly
IS - 3
ER -