Consumer Preferences for General Practitioner Services

Mark Morrison, Tom Murphy, Craig Nalder

Research output: Contribution to journalArticle

14 Citations (Scopus)

Abstract

This study focuses on segmenting the market for General Practitioner services in a regional setting. Using factor analysis, five main service attributes are identified. These are clear communication, ongoing doctor-patient relationship, same gender as the patient, provides advice to the patient, and empowers the patient to make his/her own decisions. These service attributes are used as a basis for market segmentation, using both socio-demographic variables and cluster analysis. Four distinct market segments are identified, with varying degrees of viability in terms of target marketing.
Original languageEnglish
Pages (from-to)3-20
Number of pages18
JournalHealth Marketing Quarterly
Volume20
Issue number3
DOIs
Publication statusPublished - 2003

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