Consumer satisfaction versus churn in the case of upgrades from 3G to 4G cell networks

Research output: Contribution to journalArticle

3 Citations (Scopus)
27 Downloads (Pure)

Abstract

The current use of 3G technologies has created significant demands for capacity, such as cell TV, and this needs to be balanced with the capital constraints of many firms. Providers face price pressures on margins and the need to update cell networks to 4G in the post-GFC era where capital is scarce. Understanding consumer behavior in this area by use of simulations may be a time- and cost-efficient method, but how accurate is it? This study demonstrates that the use of a simple, agent-based model can lead to accurate initial prediction of parameters of satisfaction with a cell phone provider, and provides a basis of understanding factors of cell phone subscriber choice in the context of the introduction of new technology.
Original languageEnglish
Pages (from-to)489-500
Number of pages12
JournalMarketing Letters
Volume26
Issue number4
Early online date2014
DOIs
Publication statusPublished - Dec 2015

Fingerprint

Cell phone
Upgrade
Consumer satisfaction
Simulation
Agent-based model
Capital constraints
Factors
Prediction
Margin
Costs
Price pressure
Consumer behaviour

Cite this

@article{68a06bbf83364a3f961ac37120955b85,
title = "Consumer satisfaction versus churn in the case of upgrades from 3G to 4G cell networks",
abstract = "The current use of 3G technologies has created significant demands for capacity, such as cell TV, and this needs to be balanced with the capital constraints of many firms. Providers face price pressures on margins and the need to update cell networks to 4G in the post-GFC era where capital is scarce. Understanding consumer behavior in this area by use of simulations may be a time- and cost-efficient method, but how accurate is it? This study demonstrates that the use of a simple, agent-based model can lead to accurate initial prediction of parameters of satisfaction with a cell phone provider, and provides a basis of understanding factors of cell phone subscriber choice in the context of the introduction of new technology.",
keywords = "3G and 4G networks, Agent based models, Cell phone provider choice, Complex systems, Innovation",
author = "Steven D'Alessandro and Lester Johnson and David Gray and Leanne Carter",
note = "Includes bibliographical references.",
year = "2015",
month = "12",
doi = "10.1007/s11002-014-9284-3",
language = "English",
volume = "26",
pages = "489--500",
journal = "Marketing Letters",
issn = "0923-0645",
publisher = "Springer",
number = "4",

}

Consumer satisfaction versus churn in the case of upgrades from 3G to 4G cell networks. / D'Alessandro, Steven; Johnson, Lester; Gray, David; Carter, Leanne.

In: Marketing Letters, Vol. 26, No. 4, 12.2015, p. 489-500.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Consumer satisfaction versus churn in the case of upgrades from 3G to 4G cell networks

AU - D'Alessandro, Steven

AU - Johnson, Lester

AU - Gray, David

AU - Carter, Leanne

N1 - Includes bibliographical references.

PY - 2015/12

Y1 - 2015/12

N2 - The current use of 3G technologies has created significant demands for capacity, such as cell TV, and this needs to be balanced with the capital constraints of many firms. Providers face price pressures on margins and the need to update cell networks to 4G in the post-GFC era where capital is scarce. Understanding consumer behavior in this area by use of simulations may be a time- and cost-efficient method, but how accurate is it? This study demonstrates that the use of a simple, agent-based model can lead to accurate initial prediction of parameters of satisfaction with a cell phone provider, and provides a basis of understanding factors of cell phone subscriber choice in the context of the introduction of new technology.

AB - The current use of 3G technologies has created significant demands for capacity, such as cell TV, and this needs to be balanced with the capital constraints of many firms. Providers face price pressures on margins and the need to update cell networks to 4G in the post-GFC era where capital is scarce. Understanding consumer behavior in this area by use of simulations may be a time- and cost-efficient method, but how accurate is it? This study demonstrates that the use of a simple, agent-based model can lead to accurate initial prediction of parameters of satisfaction with a cell phone provider, and provides a basis of understanding factors of cell phone subscriber choice in the context of the introduction of new technology.

KW - 3G and 4G networks

KW - Agent based models

KW - Cell phone provider choice

KW - Complex systems

KW - Innovation

U2 - 10.1007/s11002-014-9284-3

DO - 10.1007/s11002-014-9284-3

M3 - Article

VL - 26

SP - 489

EP - 500

JO - Marketing Letters

JF - Marketing Letters

SN - 0923-0645

IS - 4

ER -