Corporate Culture Narratives as the Performance of Organisational Meaning

This case study is informed by a call for new ways to analyse the enactment of organisational cultureusing discourse analysis and researcher reflexivity. The colliding research approaches used in thispaper open up cultural symbolic data for analysis in ways that allow participants to reflect on theirown organisational experiences. The methodology that is employed examines corporate culturenarrative from a multifaceted viewpoint to show ways in which organisations seek to maintain theirstructure and identity in the marketplace. The study draws on narrative and performance methodsto show how perceptions about organisational reality can be reinterpreted and communicated inthe context of corporate cultural identity and enterprise risk management.