Corporate social responsibility across disciplines: Finding common ground

Donna Mangion

    Research output: Book chapter/Published conference paperConference paper

    83 Downloads (Pure)

    Abstract

    Research into, and practice of, corporate social responsibility (CSR) is flourishing. In the business based disciplines there is evidence of substantial research emanating from the fields of accounting, management and marketing. However, within each of these fields there is often confusion as to the correct or more suitable terminology. Confusion across the disciplines is more prominent with the disparity frequently giving rise to similar (if not the same) studies conducted using different terminology. This suggests that there is potentially a broader body of CSR related knowledge. The purpose of this paper is to review the more common terms used synonymously with CSR and determine if there is any potential for better informing the CSR debate by using cross-disciplinary literature.
    Original languageEnglish
    Title of host publicationANZMAC 2006
    Subtitle of host publicationAdvancing Theory, Maintaining Relevance
    Place of PublicationBrisbane, Australia
    PublisherQueensland University of Technology
    Pages1-8
    Number of pages8
    ISBN (Electronic)1741091399
    Publication statusPublished - 2006
    EventAustralian and New Zealand Marketing Academy Conference - Brisbane, Australia, Australia
    Duration: 04 Dec 200606 Dec 2006

    Conference

    ConferenceAustralian and New Zealand Marketing Academy Conference
    CountryAustralia
    Period04/12/0606/12/06

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  • Cite this

    Mangion, D. (2006). Corporate social responsibility across disciplines: Finding common ground. In ANZMAC 2006: Advancing Theory, Maintaining Relevance (pp. 1-8). Queensland University of Technology.