Corporate social responsibility in the food retailing industry: The case of the Lithuanian retail market leader

According to the definitions corporate social responsibility mostly includes society, planet (environment) and profit (economics). In other words, it is a concept that embraces the economic, legal, ethical, and philanthropic expectations that society has of organizations at a given point in time.

Corporate social responsibility strategies differ across countries due to the socio-cultural environment and socio-economic differences, as well as divergent consumer CSR awareness and demand. The purpose of this article is to present the corporate social responsibility in the Lithuanian food retailing industry. The analysis in the article shows that the strategy of the Lithuanian retail market leader MAXIMA LT UAB is focusing mainly on the Society and Employee. Other areas, such as green products, energy, and climate and environment, are not in their focus.