Crossing internal barriers in health communication

Johanna Fawkes, Ralph Tench

Research output: Book chapter/Published conference paperConference paper


This research project explored the impact of a city-wide anti-obesity campaign on key participants over a year (2010-2011). Members of the campaign team and volunteer audience members were interviewed and the results triangulated with researcher observations. The theoretical framework was built on Bourdieu's (1977) work on the unconscious nature of practice and the resistance strategies adopted by receivers against uncomfortable messages. As most of the audiences in this campaign were themselves 'gatekeepers' in managing obesity in the city, their responses have wide-ranging implications for health and other campaigns.
Original languageEnglish
Title of host publicationCommunication without borders
Place of PublicationMelbourne
PublisherWorld Public Relations Forum
Number of pages3
ISBN (Electronic)9780646590776
Publication statusPublished - 2012
EventWorld Public Relations Forum Research Colloquium - Melbourne, Victoria, Australia
Duration: 18 Nov 201220 Nov 2012


ConferenceWorld Public Relations Forum Research Colloquium

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    Fawkes, J., & Tench, R. (2012). Crossing internal barriers in health communication. In Communication without borders (pp. 53-55). World Public Relations Forum.