Crossing internal barriers in health communication

Johanna Fawkes, Ralph Tench

    Research output: Book chapter/Published conference paperConference paperpeer-review


    This research project explored the impact of a city-wide anti-obesity campaign on key participants over a year (2010-2011). Members of the campaign team and volunteer audience members were interviewed and the results triangulated with researcher observations. The theoretical framework was built on Bourdieu's (1977) work on the unconscious nature of practice and the resistance strategies adopted by receivers against uncomfortable messages. As most of the audiences in this campaign were themselves 'gatekeepers' in managing obesity in the city, their responses have wide-ranging implications for health and other campaigns.
    Original languageEnglish
    Title of host publicationCommunication without borders
    Place of PublicationMelbourne
    PublisherWorld Public Relations Forum
    Number of pages3
    ISBN (Electronic)9780646590776
    Publication statusPublished - 2012
    EventWorld Public Relations Forum Research Colloquium - Melbourne, Victoria, Australia
    Duration: 18 Nov 201220 Nov 2012


    ConferenceWorld Public Relations Forum Research Colloquium


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