TY - JOUR
T1 - Cue reward salience and alcohol cue reactivity
AU - Ivory, Nicola J.
AU - Kambouropoulos, Nicolas
AU - Staiger, Petra K.
N1 - Includes bibliographical references.
PY - 2014/10
Y1 - 2014/10
N2 - Alcohol cue-reactivity research has revealed substantial variability in the degree to which individuals react to alcohol-related cues (e.g., sight and smell of alcohol). One factor which may account for this variability in reactivity to alcohol cues is the perceived reward value of the cue, termed cue-reward salience, which previous research suggests may reflect the activation of a general appetitive motivational state. The current study aimed to formally test whether cue-reward salience reflects the activation of a general appetitive motivational state by examining the role of activated positive affect in the relationship between cue-reward salience and reactivity to alcohol cues. A total of 100 regular social drinkers were exposed to a neutral and alcohol cue in a standard cue-reactivity design. Consistent with prior research, cue-reward salience was found to account for significant additional variance in predicting positive urge to drink alcohol after accounting for drinking history and personality. Importantly and as hypothesised, activated positive affect was found to mediate the relationship between cue-reward salience and cue-reactivity. This finding uniquely demonstrates that a general appetitive motivational state is generated when stimuli are experienced as more rewarding than expected.
AB - Alcohol cue-reactivity research has revealed substantial variability in the degree to which individuals react to alcohol-related cues (e.g., sight and smell of alcohol). One factor which may account for this variability in reactivity to alcohol cues is the perceived reward value of the cue, termed cue-reward salience, which previous research suggests may reflect the activation of a general appetitive motivational state. The current study aimed to formally test whether cue-reward salience reflects the activation of a general appetitive motivational state by examining the role of activated positive affect in the relationship between cue-reward salience and reactivity to alcohol cues. A total of 100 regular social drinkers were exposed to a neutral and alcohol cue in a standard cue-reactivity design. Consistent with prior research, cue-reward salience was found to account for significant additional variance in predicting positive urge to drink alcohol after accounting for drinking history and personality. Importantly and as hypothesised, activated positive affect was found to mediate the relationship between cue-reward salience and cue-reactivity. This finding uniquely demonstrates that a general appetitive motivational state is generated when stimuli are experienced as more rewarding than expected.
KW - Alcohol cue reactivity
KW - BAS
KW - Motivational state
KW - Negative affect
KW - Positive affect
KW - Reinforcement expectancies
UR - http://www.scopus.com/inward/record.url?scp=84903481603&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84903481603&partnerID=8YFLogxK
U2 - 10.1016/j.paid.2014.06.005
DO - 10.1016/j.paid.2014.06.005
M3 - Article
AN - SCOPUS:84903481603
SN - 0191-8869
VL - 69
SP - 217
EP - 222
JO - Personality and Individual Differences
JF - Personality and Individual Differences
ER -