| Original language | English |
|---|---|
| Title of host publication | Marketing accountabilities and responsibilities |
| Editors | Jim Wiley |
| Place of Publication | Wellington, New Zealand |
| Publisher | Australian & New Zealand Marketing Academy |
| Pages | 1-7 |
| Number of pages | 7 |
| ISBN (Electronic) | 0475222151 |
| Publication status | Published - 2004 |
| Event | 6768 - Wellington, New Zealand, New Zealand Duration: 29 Nov 2004 → 01 Dec 2004 |
Conference
| Conference | 6768 |
|---|---|
| Country | New Zealand |
| Period | 29/11/04 → 01/12/04 |
Cite this
Prior, D. (2004). Customer Value and its Role in Value Delivery System Accountability. In J. Wiley (Ed.), Marketing accountabilities and responsibilities (pp. 1-7). Australian & New Zealand Marketing Academy.