Customer Value and its Role in Value Delivery System Accountability

Daniel Prior

Research output: Book chapter/Published conference paperConference paper

Original languageEnglish
Title of host publicationMarketing accountabilities and responsibilities
EditorsJim Wiley
Place of PublicationWellington, New Zealand
PublisherAustralian & New Zealand Marketing Academy
Pages1-7
Number of pages7
ISBN (Electronic)0475222151
Publication statusPublished - 2004
Event6768 - Wellington, New Zealand, New Zealand
Duration: 29 Nov 200401 Dec 2004

Conference

Conference6768
CountryNew Zealand
Period29/11/0401/12/04

Cite this

Prior, D. (2004). Customer Value and its Role in Value Delivery System Accountability. In J. Wiley (Ed.), Marketing accountabilities and responsibilities (pp. 1-7). Australian & New Zealand Marketing Academy.