Customer Value and its Role in Value Delivery System Accountability

Daniel Prior

    Research output: Book chapter/Published conference paperConference paperpeer-review

    Original languageEnglish
    Title of host publicationMarketing accountabilities and responsibilities
    EditorsJim Wiley
    Place of PublicationWellington, New Zealand
    PublisherAustralian & New Zealand Marketing Academy
    Pages1-7
    Number of pages7
    ISBN (Electronic)0475222151
    Publication statusPublished - 2004
    Event6768 - Wellington, New Zealand, New Zealand
    Duration: 29 Nov 200401 Dec 2004

    Conference

    Conference6768
    Country/TerritoryNew Zealand
    Period29/11/0401/12/04

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