Decision States for Purchasing a DVD Player: A Preliminary Study

David Waller, Paul Wang, Harmen Oppewal, Mark Morrison, Cam Rungie, Jordan Louviere, Tim Devinney

Research output: Book chapter/Published conference paperConference paperpeer-review

Original languageEnglish
Title of host publicationMarketing accountabilities and responsibilities
EditorsJim Wiley, Peter Thirkell
Place of PublicationWellington New Zealand
Number of pages5
ISBN (Electronic)0475222151
Publication statusPublished - 2004
EventANZMAC 2004 Marketing Accountabilities and Responsibilities - Wellington New Zealand, New Zealand
Duration: 29 Nov 200401 Dec 2004


ConferenceANZMAC 2004 Marketing Accountabilities and Responsibilities
Country/TerritoryNew Zealand

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