Design thinking? In the digital age do you still need to think?

Craig Bremner

Research output: Other contribution to conferencePresentation only

30 Downloads (Pure)
Original languageEnglish
Publication statusPublished - 20 Feb 2024
EventDesign Thinking for Digital Transformation - Carleton University, Ottawa, Canada
Duration: 20 Feb 202420 Feb 2024

Conference

ConferenceDesign Thinking for Digital Transformation
Country/TerritoryCanada
CityOttawa
Period20/02/2420/02/24
OtherEvent flyer attached to PID 457084868

The ubiquitous spread of artificial intelligence, blockchain, internet-of-things, virtual reality, and cloud computing
applications has created both challenges and unprecedented opportunities for companies and public
organizations, pushing them to act on ongoing disruptions by restructuring their operating models, gaining new
levels of efficiency, or enabling new ways of creating value for their key stakeholders.
Design thinking is a comprehensive management approach with a powerful toolset that enables
organizations to address complex, dynamic, interrelated, and multiple-stakeholder problems emerging within
the context of digital transformation initiatives. The challenges of digital transformation, however, are not just
related to the technical aspects of technology development or adoption. Managers need to acquire a designdriven mindset to drive the transition to a digital mode of operations and value creation.
The conference offers participants the opportunity to engage with a team of internationally renowned
experts and get familiarized with the ways of using design thinking in managing digital transformation initiatives.
The discussion will focus specifically on the need and the challenges of using a design thinking approach in
addressing the opportunities for private and public organizations that arise as significant new technologies
emerge – including the technologies that will emerge next. It will be valuable for managers, technology experts,
business practitioners, and scholars interested in developing actionable insights on issues related to the
adoption of business-critical and transformative digital technologies.

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