Designing Digital Marketplaces for Competitive Advantage

Dinesh Rathi, Lisa Given

    Research output: Book chapter/Published conference paperChapter

    8 Citations (Scopus)

    Abstract

    Global business is an integral part of our modern economy. Most companies'large or small, international or local'are affected by the global marketplace. The growing number of agents in the international market creates strong demand for timely and insightful scholarship in the field.Global Business: Concepts, Tools, and Methodologies is designed to provide students and scholars with an in-depth body of knowledge from the cutting-edge of modern business research. This multi-volume reference examines critical issues and emerging trends in global business. With topics ranging from managing new information technology in global business operations to ethics and communication strategies, this collection is a valuable reference tool for academics and practitioners alike.
    Original languageEnglish
    Title of host publicationE-Business Issues, Challenges and Opportunities for SMEs
    Subtitle of host publicationDriving Competitiveness
    EditorsIGI Global
    Place of PublicationUnited States
    PublisherIGI Global
    Pages1-19
    Number of pages19
    Edition1
    ISBN (Print)9781609605872
    Publication statusPublished - 2010

    Fingerprint

    Competitive advantage
    Global business
    Communication strategies
    Large companies
    Small companies
    Body of knowledge
    Business concept
    International markets
    Business research
    Integral
    Methodology

    Cite this

    Rathi, D., & Given, L. (2010). Designing Digital Marketplaces for Competitive Advantage. In IGI. Global (Ed.), E-Business Issues, Challenges and Opportunities for SMEs: Driving Competitiveness (1 ed., pp. 1-19). United States: IGI Global.
    Rathi, Dinesh ; Given, Lisa. / Designing Digital Marketplaces for Competitive Advantage. E-Business Issues, Challenges and Opportunities for SMEs: Driving Competitiveness. editor / IGI Global. 1. ed. United States : IGI Global, 2010. pp. 1-19
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    Rathi, D & Given, L 2010, Designing Digital Marketplaces for Competitive Advantage. in IGI Global (ed.), E-Business Issues, Challenges and Opportunities for SMEs: Driving Competitiveness. 1 edn, IGI Global, United States, pp. 1-19.

    Designing Digital Marketplaces for Competitive Advantage. / Rathi, Dinesh; Given, Lisa.

    E-Business Issues, Challenges and Opportunities for SMEs: Driving Competitiveness. ed. / IGI Global. 1. ed. United States : IGI Global, 2010. p. 1-19.

    Research output: Book chapter/Published conference paperChapter

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    Rathi D, Given L. Designing Digital Marketplaces for Competitive Advantage. In Global IGI, editor, E-Business Issues, Challenges and Opportunities for SMEs: Driving Competitiveness. 1 ed. United States: IGI Global. 2010. p. 1-19