Designing Digital Marketplaces for Competitive Advantage

Dinesh Rathi, Lisa Given

Research output: Book chapter/Published conference paperChapter

8 Citations (Scopus)


Global business is an integral part of our modern economy. Most companies'large or small, international or local'are affected by the global marketplace. The growing number of agents in the international market creates strong demand for timely and insightful scholarship in the field.Global Business: Concepts, Tools, and Methodologies is designed to provide students and scholars with an in-depth body of knowledge from the cutting-edge of modern business research. This multi-volume reference examines critical issues and emerging trends in global business. With topics ranging from managing new information technology in global business operations to ethics and communication strategies, this collection is a valuable reference tool for academics and practitioners alike.
Original languageEnglish
Title of host publicationE-Business Issues, Challenges and Opportunities for SMEs
Subtitle of host publicationDriving Competitiveness
EditorsIGI Global
Place of PublicationUnited States
PublisherIGI Global
Number of pages19
ISBN (Print)9781609605872
Publication statusPublished - 2010

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