Determinants trigger Vietnamese young consumers to purchase eco-friendly products

Tran Thi Bach Yen; Huynh Thi Cam Ly; Nhung Hoang

doi:10.5267/j.msl.2020.6.023

Determinants trigger Vietnamese young consumers to purchase eco-friendly products

Tran Thi Bach Yen, Huynh Thi Cam Ly, Nhung Hoang

Research output: Contribution to journal › Article › peer-review

2 Downloads (Pure)

Abstract

This paper aims to evaluate the awareness and behavior of using environmentally friendly products in case of plastic straws using the theory of planned behavior. Exploratory Factor Analysis (EFA) and linear regression analysis were employed to determine and evaluate the influential factors on the intention of using environmentally friendly straws and alternatives among young people in Mekong Delta provinces. The data were randomly collected from 150 interviewees as research respondents who are aged from 18 to 33. The results show that the intention to use environmentally friendly straws depends on factors including (1) Attitude, (2) Environmental awareness, (3) Subjective norm, (4) Perceived behavioral control and (5) Perceived effectiveness.

Original language	English
Pages (from-to)	3701-3706
Number of pages	6
Journal	Management Science Letters
Volume	10
Issue number	15
Early online date	17 Jun 2020
DOIs	https://doi.org/10.5267/j.msl.2020.6.023
Publication status	Published - 2020
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.5267/j.msl.2020.6.023

51027143 published articleFinal published version, 307 KBLicence: CC BY

Cite this

@article{3ac8e730fff54a759d268da57f10292c,

title = "Determinants trigger Vietnamese young consumers to purchase eco-friendly products",

abstract = "This paper aims to evaluate the awareness and behavior of using environmentally friendly products in case of plastic straws using the theory of planned behavior. Exploratory Factor Analysis (EFA) and linear regression analysis were employed to determine and evaluate the influential factors on the intention of using environmentally friendly straws and alternatives among young people in Mekong Delta provinces. The data were randomly collected from 150 interviewees as research respondents who are aged from 18 to 33. The results show that the intention to use environmentally friendly straws depends on factors including (1) Attitude, (2) Environmental awareness, (3) Subjective norm, (4) Perceived behavioral control and (5) Perceived effectiveness.",

keywords = "Eco-friendly products, Environmental concern, Environmentally conscious consumer behavior, Mekong River Delta, Plastic straws",

author = "Yen, {Tran Thi Bach} and Ly, {Huynh Thi Cam} and Nhung Hoang",

year = "2020",

doi = "10.5267/j.msl.2020.6.023",

language = "English",

volume = "10",

pages = "3701--3706",

journal = "Management Science Letters",

issn = "1923-9335",

publisher = "Growing Science",

number = "15",

}

TY - JOUR

T1 - Determinants trigger Vietnamese young consumers to purchase eco-friendly products

AU - Yen, Tran Thi Bach

AU - Ly, Huynh Thi Cam

AU - Hoang, Nhung

PY - 2020

Y1 - 2020

N2 - This paper aims to evaluate the awareness and behavior of using environmentally friendly products in case of plastic straws using the theory of planned behavior. Exploratory Factor Analysis (EFA) and linear regression analysis were employed to determine and evaluate the influential factors on the intention of using environmentally friendly straws and alternatives among young people in Mekong Delta provinces. The data were randomly collected from 150 interviewees as research respondents who are aged from 18 to 33. The results show that the intention to use environmentally friendly straws depends on factors including (1) Attitude, (2) Environmental awareness, (3) Subjective norm, (4) Perceived behavioral control and (5) Perceived effectiveness.

AB - This paper aims to evaluate the awareness and behavior of using environmentally friendly products in case of plastic straws using the theory of planned behavior. Exploratory Factor Analysis (EFA) and linear regression analysis were employed to determine and evaluate the influential factors on the intention of using environmentally friendly straws and alternatives among young people in Mekong Delta provinces. The data were randomly collected from 150 interviewees as research respondents who are aged from 18 to 33. The results show that the intention to use environmentally friendly straws depends on factors including (1) Attitude, (2) Environmental awareness, (3) Subjective norm, (4) Perceived behavioral control and (5) Perceived effectiveness.

KW - Eco-friendly products

KW - Environmental concern

KW - Environmentally conscious consumer behavior

KW - Mekong River Delta

KW - Plastic straws

UR - http://www.scopus.com/inward/record.url?scp=85090839229&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85090839229&partnerID=8YFLogxK

U2 - 10.5267/j.msl.2020.6.023

DO - 10.5267/j.msl.2020.6.023

M3 - Article

AN - SCOPUS:85090839229

SN - 1923-9335

VL - 10

SP - 3701

EP - 3706

JO - Management Science Letters

JF - Management Science Letters

IS - 15

ER -

Determinants trigger Vietnamese young consumers to purchase eco-friendly products

Abstract

UN SDGs

Access to Document

Other files and links

Fingerprint

Cite this