Abstract
This paper identifies the efficiency-oriented critical drivers for e-market using a two-stage approach. The efficiency of twenty-six e-markets is investigated first with respect to their respective overallefficiency, technical efficiency and scale efficiency, leading to the identification of the fully efficient emarkets and the underlying source of inefficiency in the existing e-markets. The efficiency-orientedcritical drivers for e-market are then investigated using Tobit regression analysis based on the outcome of the analysis in the first stage, resulted in the identification of five critical efficiency-baseddrivers including head office location, coverage, revenue model, mechanism and language. The study shows that the source of inefficiency in the e-market is due to the scale of production. It furtherreveals that an e-market is more efficient if it (a) is US based, (b) focuses on offering the products or services internationally, (c) adopts a single type of revenue model, (d) focuses on an auctiontransaction mechanism and (e) provides a single language service. The findings of this study help existing e-markets improve their efficiency by focusing on the efficiency-based critical drivers andprovide new players in e-market with guideline for developing efficient e-markets.
| Original language | English |
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| Title of host publication | PACIS 2011 Proceedings |
| Subtitle of host publication | Quality Research in Pacific Asia |
| Place of Publication | Australia |
| Publisher | Queensland University of Technology |
| Pages | 1-12 |
| Number of pages | 12 |
| ISBN (Electronic) | 9781864356441 |
| Publication status | Published - 2011 |
| Event | 15th Pacific Asia Conference on Information Systems: PACIS 2011 - Queensland University of Technology, Brisbane, Australia Duration: 07 Jul 2011 → 11 Jul 2011 https://aisel.aisnet.org/pacis2011/ (Conference proceedings) |
Conference
| Conference | 15th Pacific Asia Conference on Information Systems |
|---|---|
| Abbreviated title | Quality Research in Pacific Asia |
| Country/Territory | Australia |
| City | Brisbane |
| Period | 07/07/11 → 11/07/11 |
| Other | The Pacific Asia Conference on Information Systems (PACIS) is the main annual international Information Systems (IS) conference and the only AIS-sponsored conference in the Pacific Asia Region. In 2011, the 15th PACIS was run at Queensland University of Technology (QUT) in Brisbane, Australia, from 7-11 July 2011. The conference was organized jointly by QUT and The University of Queensland. |
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