Developing Interpersonal Liking in Lender-Customer Relationships in the Australian Banking Sector

Amy Hawke, Troy Heffernan

Research output: Book chapter/Published conference paperConference paperpeer-review

30 Citations (Scopus)
Original languageEnglish
Title of host publicationMarketing
Subtitle of host publicationBuilding Business, Shaping Society, British Academy of Marketing Conference
Place of PublicationDublin, Ireland
PublisherBritish Academy of Marketing
Pages140-157
Number of pages18
Volume24
DOIs
Publication statusPublished - 2005
EventBritish Academy of Marketing Conference - Dublin, Ireland., Ireland
Duration: 05 Jul 200508 Jul 2005

Conference

ConferenceBritish Academy of Marketing Conference
CountryIreland
Period05/07/0508/07/05

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