Developing Interpersonal Liking in Lender-Customer Relationships in the Australian Banking Sector

Amy Hawke, Troy Heffernan

Research output: Book chapter/Published conference paperConference paper

30 Citations (Scopus)
Original languageEnglish
Title of host publicationMarketing
Subtitle of host publicationBuilding Business, Shaping Society, British Academy of Marketing Conference
Place of PublicationDublin, Ireland
PublisherBritish Academy of Marketing
Pages140-157
Number of pages18
Volume24
DOIs
Publication statusPublished - 2005
EventBritish Academy of Marketing Conference - Dublin, Ireland., Ireland
Duration: 05 Jul 200508 Jul 2005

Conference

ConferenceBritish Academy of Marketing Conference
CountryIreland
Period05/07/0508/07/05

Cite this

Hawke, A., & Heffernan, T. (2005). Developing Interpersonal Liking in Lender-Customer Relationships in the Australian Banking Sector. In Marketing: Building Business, Shaping Society, British Academy of Marketing Conference (Vol. 24, pp. 140-157). Dublin, Ireland: British Academy of Marketing. https://doi.org/10.1108/02652320610659003
Hawke, Amy ; Heffernan, Troy. / Developing Interpersonal Liking in Lender-Customer Relationships in the Australian Banking Sector. Marketing: Building Business, Shaping Society, British Academy of Marketing Conference. Vol. 24 Dublin, Ireland : British Academy of Marketing, 2005. pp. 140-157
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Hawke, A & Heffernan, T 2005, Developing Interpersonal Liking in Lender-Customer Relationships in the Australian Banking Sector. in Marketing: Building Business, Shaping Society, British Academy of Marketing Conference. vol. 24, British Academy of Marketing, Dublin, Ireland, pp. 140-157, British Academy of Marketing Conference, Ireland, 05/07/05. https://doi.org/10.1108/02652320610659003

Developing Interpersonal Liking in Lender-Customer Relationships in the Australian Banking Sector. / Hawke, Amy; Heffernan, Troy.

Marketing: Building Business, Shaping Society, British Academy of Marketing Conference. Vol. 24 Dublin, Ireland : British Academy of Marketing, 2005. p. 140-157.

Research output: Book chapter/Published conference paperConference paper

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AU - Hawke, Amy

AU - Heffernan, Troy

N1 - Imported on 03 May 2017 - DigiTool details were: publisher = Dublin, Ireland: British Academy of Marketing, 2005. editor/s (773b) = Uí Ghallachóir Kate; Event dates (773o) = 5-8 July 2005; Parent title (773t) = British Academy of Marketing Conference. ISSNs: 0265-2323;

PY - 2005

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DO - 10.1108/02652320610659003

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Hawke A, Heffernan T. Developing Interpersonal Liking in Lender-Customer Relationships in the Australian Banking Sector. In Marketing: Building Business, Shaping Society, British Academy of Marketing Conference. Vol. 24. Dublin, Ireland: British Academy of Marketing. 2005. p. 140-157 https://doi.org/10.1108/02652320610659003