TY - JOUR
T1 - Developing winning ways for women’s sport
T2 - New Zealand’s national netball team
AU - McCarthy, Lana
AU - Martin, A. J.
AU - Watson, Geoff
N1 - Publisher Copyright:
© 2021 Informa UK Limited, trading as Taylor & Francis Group.
Includes bibliographical references
PY - 2022
Y1 - 2022
N2 - New Zealand is one of the very few countries where the national netball team (known as the Silver Ferns) has a high public profile. The popularity of the Silver Ferns reflects in part the status of netball as the most popular team sport in New Zealand in terms of participation. It also, however, reflects the ways in which the captains and coaches of the Silver Ferns have constructed a positive image of the team through developing their team culture and relationships with sponsors and the media. This paper examines how they have achieved this development since 1960, when international netball emerged as a seven-a-side game, and how they have done so while navigating changing societal values on amateurism, gender roles, race relations and national identity.
AB - New Zealand is one of the very few countries where the national netball team (known as the Silver Ferns) has a high public profile. The popularity of the Silver Ferns reflects in part the status of netball as the most popular team sport in New Zealand in terms of participation. It also, however, reflects the ways in which the captains and coaches of the Silver Ferns have constructed a positive image of the team through developing their team culture and relationships with sponsors and the media. This paper examines how they have achieved this development since 1960, when international netball emerged as a seven-a-side game, and how they have done so while navigating changing societal values on amateurism, gender roles, race relations and national identity.
KW - gender roles
KW - Netball
KW - New Zealand
KW - Silver Ferns
KW - women’s sport
UR - http://www.scopus.com/inward/record.url?scp=85105398407&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85105398407&partnerID=8YFLogxK
U2 - 10.1080/09523367.2021.1912025
DO - 10.1080/09523367.2021.1912025
M3 - Article
AN - SCOPUS:85105398407
SN - 0952-3367
VL - 39
SP - 1564
EP - 1584
JO - International Journal of the History of Sport
JF - International Journal of the History of Sport
IS - 13-14
ER -