Development of change management initiatives for the Australian venison industry

Geoffrey Watson, Rodney Cox, Timothy McRae, Catherine Cunial

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    Copyright owner permission grantedFacilitation of change is crucial for the successful implementation of an endorsed strategic plan developed for the Australian farmed venison industry. Change management assists the transformation of the ideas and visions contained within the strategic plan into results and outcomes for the industry. This paper will detail the change management initiatives that have been individually tailored for the three recommended proposals incorporated within the endorsed strategic plan for the Australian venison industry. Although the tools used for the facilitation of change management will vary for each proposal, the two factors that will foster effective change management are leadership and the identification of barriers to change.
    Original languageEnglish
    Pages (from-to)81-90
    Number of pages10
    JournalExtension Farming Systems Journal
    Issue number1
    Publication statusPublished - 2006


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