Differences in wine preferences among Australian States: testing the stereotypes

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Abstract

The article presents a study on the stereotypes of wine preferences among the states in Australia. It states that consumer information regarding wine consumption is collected through telephone to know the preferences of different wine consumers from various Australian States. It concludes that motives and behaviours for wine consumption have no difference. It also concludes that wine consumers in New South Wales care little about the origin of the wines they consume.
Original languageEnglish
Pages (from-to)66-70
Number of pages5
JournalAustralian and New Zealand Wine Industry Journal
Volume25
Issue number2
Publication statusPublished - 2010

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