Original language | English |
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Title of host publication | Marketing |
Editors | Greg Elliott, Sharyn Rundle-Thiele, David Waller, Ingo Bentrott, Siobhan Hatton-Jones, Pete Jeans |
Publisher | John Wiley & Sons |
Chapter | 12 |
Pages | 367-397 |
Number of pages | 31 |
Edition | 5th |
ISBN (Electronic) | 9780730382966 |
ISBN (Print) | 9780730382959 |
Publication status | Published - 2021 |
Digital marketing
Research output: Book chapter/Published conference paper › Chapter in textbook/reference book › peer-review