Digital marketing

    Research output: Book chapter/Published conference paperChapter in textbook/reference bookpeer-review

    Original languageEnglish
    Title of host publicationMarketing, 5th Edition
    EditorsGreg Elliott, Sharyn Rundle-Thiele, David Waller, Ingo Bentrott, Siobhan Hatton-Jones, Pete Jeans
    PublisherJohn Wiley & Sons
    Chapter12
    Pages367-397
    Number of pages31
    Edition5th
    ISBN (Electronic)9780730382966
    ISBN (Print) 9780730382959
    Publication statusPublished - 2021

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