Digital marketing

Research output: Book chapter/Published conference paper › Chapter in textbook/reference book › peer-review

Original language	English
Title of host publication	Marketing
Editors	Greg Elliott, Sharyn Rundle-Thiele, David Waller, Ingo Bentrott, Siobhan Hatton-Jones, Pete Jeans
Publisher	John Wiley & Sons
Chapter	12
Pages	367-397
Number of pages	31
Edition	5th
ISBN (Electronic)	9780730382966
ISBN (Print)	9780730382959
Publication status	Published - 2021

Cite this

@inbook{e4d410079b004ad39d09d84812d7c4c4,

title = "Digital marketing",

author = "Pete Jeans",

note = "Includes bibliographical references.",

year = "2021",

language = "English",

isbn = " 9780730382959",

pages = "367--397",

editor = "Greg Elliott and Sharyn Rundle-Thiele and David Waller and Ingo Bentrott and Siobhan Hatton-Jones and Pete Jeans",

booktitle = "Marketing",

publisher = "John Wiley & Sons",

address = "United States",

edition = "5th",

}

TY - CHAP

T1 - Digital marketing

AU - Jeans, Pete

N1 - Includes bibliographical references.

PY - 2021

Y1 - 2021

UR - https://www.wiley.com/en-au/Marketing%2C+5th+Edition-p-9780730382966

M3 - Chapter in textbook/reference book

SN - 9780730382959

SP - 367

EP - 397

BT - Marketing

A2 - Elliott, Greg

A2 - Rundle-Thiele, Sharyn

A2 - Waller, David

A2 - Bentrott, Ingo

A2 - Hatton-Jones, Siobhan

A2 - Jeans, Pete

PB - John Wiley & Sons

ER -