Dimensions of Motivation of Race Goers: An Empirical Study

Ian Coghlan, Andrea Williams

Research output: Book chapter/Published conference paperConference paperpeer-review

Original languageEnglish
Title of host publicationProceedings of the Australian and New Zealand Marketing Academy Conference
EditorsSlyvie Chetty, Brett Collins
Place of PublicationAuckland, New Zealand
PublisherMassey University
Pages1-6
Number of pages6
ISBN (Electronic)0473082063
Publication statusPublished - 2001
EventBridging Marketing Theory and Practice - Auckland, New Zealand, New Zealand
Duration: 01 Dec 200105 Dec 2001

Conference

ConferenceBridging Marketing Theory and Practice
Country/TerritoryNew Zealand
Period01/12/0105/12/01

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