Dimensions of Motivation of Race Goers: An Empirical Study

Ian Coghlan, Andrea Williams

Research output: Book chapter/Published conference paperConference paperpeer-review

Original languageEnglish
Title of host publicationProceedings of the Australian and New Zealand Marketing Academy Conference
EditorsSlyvie Chetty, Brett Collins
Place of PublicationAuckland, New Zealand
PublisherMassey University
Number of pages6
ISBN (Electronic)0473082063
Publication statusPublished - 2001
EventBridging Marketing Theory and Practice - Auckland, New Zealand, New Zealand
Duration: 01 Dec 200105 Dec 2001


ConferenceBridging Marketing Theory and Practice
Country/TerritoryNew Zealand

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