Do as I say: Customer determinants of adherence to a weight loss regime

Lanchi Snell, Lesley White

Research output: Book chapter/Published conference paperConference paperpeer-review

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The examination of adherence in weight loss services is important given the global prevalenceof obesity. This study examines the determinant role of three service factors (service quality,satisfaction, and involvement) and four psycho-social factors (self-efficacy, emotional intelligence, perceived ability, and role clarity) on customer adherence to a weight loss regime. A quantitative study employing a survey technique was used to investigate 19 research hypotheses. Customers from 40 pharmacies and weight loss centres from various states in Australia were involved in the study. Of the 2,050 surveys issued, a total of 771responses were returned. Structural equation modelling was used to estimate, evaluate, and measure the model. The findings provide evidence which identifies antecedent service factors and psycho-social factors of adherence, and the nature of these relationships in determining adherence. This offers researchers a framework to examine a triple bottom line effect (individual, social, and economic) of such interactions in different service settings.
Original languageEnglish
Title of host publicationProceedings for the 2011 Australian and New Zealand Marketing Academy (ANZMAC) Conference
Subtitle of host publicationMarketing in the Age of Consumerism: Jekyll or Hyde
Place of PublicationAustralia
Number of pages5
Publication statusPublished - 2011
EventAustralian and New Zealand Marketing Academy Conference: ANZMAC 2011 - Perth Convention and Exhibition Centre, Perth, Australia
Duration: 28 Nov 201130 Nov 2011 (ANZMAC 2011 Proceedings)


ConferenceAustralian and New Zealand Marketing Academy Conference
Abbreviated titleMarketing in the age of consumerism: Jekyll or Hyde?
Internet address


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