Evidence of the increasing importance of ethical consumption to consumer behaviour is growing; and this research uses empirical evidence from the Australian grocery sector to investigate the significance of ethics and social responsibility (ESR) on consumers' choice of grocery store.
|Title of host publication||Marketing|
|Subtitle of host publication||Shifting the focus from mainstream to offbeat|
|Place of Publication||Adelaide|
|Number of pages||8|
|Publication status||Published - 2008|
|Event||Australian and New Zealand Marketing Academy Conference - Olympic Park, Sydney, Australia|
Duration: 01 Dec 2008 → 03 Dec 2008
http://pandora.nla.gov.au/pan/25410/20101006-0008/www.anzmac2008.org/_Proceedings/Index.html (conference info)
|Conference||Australian and New Zealand Marketing Academy Conference|
|Period||01/12/08 → 03/12/08|
Williams, J., Memery, J., Megics, P., & Morrison, M. (2008). Do Australian Shoppers' Consider Ethical Consumption When Choosing a Grocery Store. In Marketing: Shifting the focus from mainstream to offbeat (pp. 1-8). Promaco Conventions.