Do Australian Shoppers' Consider Ethical Consumption When Choosing a Grocery Store

Jasmine Williams, Juliett Memery, Phil Megics, Mark Morrison

Research output: Book chapter/Published conference paperConference paperpeer-review

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Abstract

Evidence of the increasing importance of ethical consumption to consumer behaviour is growing; and this research uses empirical evidence from the Australian grocery sector to investigate the significance of ethics and social responsibility (ESR) on consumers' choice of grocery store.
Original languageEnglish
Title of host publicationMarketing
Subtitle of host publicationShifting the focus from mainstream to offbeat
Place of PublicationAdelaide
PublisherPromaco Conventions
Pages1-8
Number of pages8
ISBN (Electronic)1863081437
Publication statusPublished - 2008
EventAustralian and New Zealand Marketing Academy Conference - Olympic Park, Sydney, Australia
Duration: 01 Dec 200803 Dec 2008
http://pandora.nla.gov.au/pan/25410/20101006-0008/www.anzmac2008.org/_Proceedings/Index.html (conference info)

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference
CountryAustralia
CitySydney
Period01/12/0803/12/08
Internet address

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