Do we measure what we expect to measure? Some issues in the measurement of culture in consumer research

Gong Sun, Steven D'Alessandro, Lester Johnson, Hume Winzar

Research output: Contribution to journalArticle

21 Citations (Scopus)
32 Downloads (Pure)

Fingerprint Dive into the research topics of 'Do we measure what we expect to measure? Some issues in the measurement of culture in consumer research'. Together they form a unique fingerprint.

Business & Economics