Does hierarchical badges system affect users’ efforts and opinions?: A preliminary study

Dandan Ma; Shuqing Li; Jia Tina Du; Chao Lu; Jianjun Sun

doi:10.1002/pra2.345

Does hierarchical badges system affect users’ efforts and opinions? A preliminary study

Dandan Ma, Shuqing Li, Jia Tina Du, Chao Lu, Jianjun Sun

Information and Communication Studies

Research output: Book chapter/Published conference paper › Conference paper › peer-review

1 Citation (Scopus)

Abstract

Hierarchical badges system is often used to encourage user contribution in many user-generated content (UGC) platforms. But little is known whether this mechanism is effective in inducing users to provide more substantial and useful contents. In this research, we aim to study how the badge levels impact users’ contribution behavior such as their efforts and opinions, using data from a large online review platform. Our preliminary results show that users increase their efforts such as review frequency and review length as their badge levels upgrade. In terms of opinions they express, users with higher badges are less likely to post extreme ratings. Our finding has important implications for business modes that rely on UGC, such as social question-and-answering, social media, and crowdsourcing.

Original language	English
Title of host publication	Proceedings of the Association for Information Science and Technology
Publisher	John Wiley & Sons
Pages	1-3
Number of pages	3
Volume	57
Edition	1
DOIs	https://doi.org/10.1002/pra2.345
Publication status	Published - Oct 2020
Event	83rd Annual Meeting of the Association for Information Science and Technology : ASIS&T - Virtual Duration: 22 Oct 2020 → 01 Nov 2020 https://web.archive.org/web/20201201091639/https://www.asist.org/am20/ (Conference website on Wayback Machine) https://asistdl.onlinelibrary.wiley.com/toc/23739231/2020/57/1 (Proceedings) https://web.archive.org/web/20201130045628/https://www.asist.org/am20/

Publication series

Name	Proceedings of the Association for Information Science and Technology
Publisher	John Wiley & Sons
ISSN (Print)	2373-9231

Conference

Conference	83rd Annual Meeting of the Association for Information Science and Technology
Abbreviated title	Information for a sustainable world: addressing society's grand challenges
Period	22/10/20 → 01/11/20
Other	In its 83rd year, the ASIS&T Annual Meeting is the premier education and networking event for the information science and technology community. The Annual Meeting of the Association for Information Science and Technology is the premier international conference dedicated to the study of information, people, and technology in contemporary society.
Internet address	https://web.archive.org/web/20201201091639/https://www.asist.org/am20/ (Conference website on Wayback Machine) https://asistdl.onlinelibrary.wiley.com/toc/23739231/2020/57/1 (Proceedings) https://web.archive.org/web/20201130045628/https://www.asist.org/am20/

Access to Document

10.1002/pra2.345

Cite this

@inproceedings{73c895a9c9b5411897a47c760371a344,

title = "Does hierarchical badges system affect users{\textquoteright} efforts and opinions?: A preliminary study",

abstract = "Hierarchical badges system is often used to encourage user contribution in many user-generated content (UGC) platforms. But little is known whether this mechanism is effective in inducing users to provide more substantial and useful contents. In this research, we aim to study how the badge levels impact users{\textquoteright} contribution behavior such as their efforts and opinions, using data from a large online review platform. Our preliminary results show that users increase their efforts such as review frequency and review length as their badge levels upgrade. In terms of opinions they express, users with higher badges are less likely to post extreme ratings. Our finding has important implications for business modes that rely on UGC, such as social question-and-answering, social media, and crowdsourcing.",

keywords = "hierarchical badges system, online review, user contribution",

author = "Dandan Ma and Shuqing Li and Du, {Jia Tina} and Chao Lu and Jianjun Sun",

year = "2020",

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doi = "10.1002/pra2.345",

language = "English",

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series = "Proceedings of the Association for Information Science and Technology",

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booktitle = "Proceedings of the Association for Information Science and Technology",

address = "United States",

edition = "1",

note = "83rd Annual Meeting of the Association for Information Science and Technology<br/> : ASIS&T , Information for a sustainable world: addressing society's grand challenges ; Conference date: 22-10-2020 Through 01-11-2020",

url = "https://web.archive.org/web/20201201091639/https://www.asist.org/am20/, https://asistdl.onlinelibrary.wiley.com/toc/23739231/2020/57/1, https://web.archive.org/web/20201130045628/https://www.asist.org/am20/",

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Ma, D, Li, S, Du, JT, Lu, C & Sun, J 2020, Does hierarchical badges system affect users’ efforts and opinions? A preliminary study. in Proceedings of the Association for Information Science and Technology. 1 edn, vol. 57, Proceedings of the Association for Information Science and Technology, John Wiley & Sons, pp. 1-3, 83rd Annual Meeting of the Association for Information Science and Technology
, 22/10/20. https://doi.org/10.1002/pra2.345

Does hierarchical badges system affect users’ efforts and opinions? A preliminary study. / Ma, Dandan; Li, Shuqing; Du, Jia Tina et al.
Proceedings of the Association for Information Science and Technology. Vol. 57 1. ed. John Wiley & Sons, 2020. p. 1-3 (Proceedings of the Association for Information Science and Technology).

Research output: Book chapter/Published conference paper › Conference paper › peer-review

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