Popular debates fleshed out by news media, property developers and local governance have grown over the past five years regarding the social trend, and thus marketability, of Australian country life as an alternative to the rat raceÃ¢. Stereotypes equating country with slow are fuelled by economically-driven efforts to transform a traditionally unfashionable bush into a mecca for overstressed urbanites reported fleeing metropolises en mass to take up simple living in the romanticised hills of inland eastern Australia. Thematic analysis of qualitative interviews with tree changers in NSW and VIC examines if this socio-cultural migratory phenomenon reflects downshifting, simple and/or slow culture, or conspicuous consumption, as urbanites squeezed out of Australia's two major cities, Melbourne and Sydney, in search of refuge from urban population growth and inflation.
|Title of host publication||Culture of the slow|
|Subtitle of host publication||Social deceleration in an accelerated world|
|Place of Publication||Houndmills, Basingstoke, Hampshire|
|Number of pages||26|
|Publication status||Published - 2013|