E-commerce automation: A mixed-method investigation and workshop canvas for e-commerce roadmap development

Marc K Peter, Reto Baumgartner, Danilo Siscaro, Alain Neher

Research output: Book chapter/Published conference paper › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	Marketing and Smart Technologies
Editors	José Luís Reis, Marc K. Peter, Luís Paulo Reis, Zorica Bogdanovic
Publisher	Springer
Chapter	52
Pages	779-793
ISBN (Electronic)	978-981-97-3698-0
ISBN (Print)	978-981-97-3697-3
DOIs	https://doi.org/10.1007/978-981-97-3698-0_52
Publication status	Published - 2025

Access to Document

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title = "E-commerce automation: A mixed-method investigation and workshop canvas for e-commerce roadmap development",

author = "Peter, {Marc K} and Reto Baumgartner and Danilo Siscaro and Alain Neher",

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E-commerce automation: A mixed-method investigation and workshop canvas for e-commerce roadmap development. / Peter, Marc K; Baumgartner, Reto; Siscaro, Danilo et al.
Marketing and Smart Technologies. ed. / José Luís Reis; Marc K. Peter; Luís Paulo Reis; Zorica Bogdanovic. Springer, 2025. p. 779-793.

Research output: Book chapter/Published conference paper › Chapter (peer-reviewed) › peer-review

TY - CHAP

T1 - E-commerce automation: A mixed-method investigation and workshop canvas for e-commerce roadmap development

AU - Peter, Marc K

AU - Baumgartner, Reto

AU - Siscaro, Danilo

AU - Neher, Alain

PY - 2025

Y1 - 2025

U2 - 10.1007/978-981-97-3698-0_52

DO - 10.1007/978-981-97-3698-0_52

M3 - Chapter (peer-reviewed)

SN - 978-981-97-3697-3

SP - 779

EP - 793

BT - Marketing and Smart Technologies

A2 - Reis, José Luís

A2 - Peter, Marc K.

A2 - Reis, Luís Paulo

A2 - Bogdanovic, Zorica

PB - Springer

ER -