E-commerce automation: A mixed-method investigation and workshop canvas for e-commerce roadmap development

Marc K Peter, Reto Baumgartner, Danilo Siscaro, Alain Neher

Research output: Book chapter/Published conference paper › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	Marketing and Smart Technologies
Editors	José Luís Reis, Marc K. Peter, Luís Paulo Reis, Zorica Bogdanovic
Publisher	Springer
Publication status	Accepted/In press - 2025

Cite this

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title = "E-commerce automation: A mixed-method investigation and workshop canvas for e-commerce roadmap development",

author = "Peter, {Marc K} and Reto Baumgartner and Danilo Siscaro and Alain Neher",

year = "2025",

language = "English",

editor = "Reis, {Jos{\'e} Lu{\'i}s} and Peter, { Marc K.} and Reis, { Lu{\'i}s Paulo} and Zorica Bogdanovic",

booktitle = "Marketing and Smart Technologies",

publisher = "Springer",

address = "United States",

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E-commerce automation: A mixed-method investigation and workshop canvas for e-commerce roadmap development. / Peter, Marc K; Baumgartner, Reto; Siscaro, Danilo et al.
Marketing and Smart Technologies. ed. / José Luís Reis; Marc K. Peter; Luís Paulo Reis; Zorica Bogdanovic. Springer, 2025.

Research output: Book chapter/Published conference paper › Chapter (peer-reviewed) › peer-review

TY - CHAP

T1 - E-commerce automation: A mixed-method investigation and workshop canvas for e-commerce roadmap development

AU - Peter, Marc K

AU - Baumgartner, Reto

AU - Siscaro, Danilo

AU - Neher, Alain

PY - 2025

Y1 - 2025

M3 - Chapter (peer-reviewed)

BT - Marketing and Smart Technologies

A2 - Reis, José Luís

A2 - Peter, Marc K.

A2 - Reis, Luís Paulo

A2 - Bogdanovic, Zorica

PB - Springer

ER -