Elderflower syrup as a product niche in health and wellness beverage market

Vito Bobek, Alexander Schlacher, Hazbo Skoko, Anita Macek

Research output: Book chapter/Published conference paperConference paperpeer-review

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Abstract

The paper elaborates on the topic of the potential creation of an original product niche in Mexico’s health and wellness beverage market. The potential positioning of a new product within the category of “health and wellness beverages” presents a promising step and is perceived as moving in accordance with current societal and demographic trends.
Original languageEnglish
Title of host publicationПРОБЛЕМЫ СОВРЕМЕННОЙ АГРАРНОЙ НАУКИ
Subtitle of host publicationМинистерство сельского хозяйства Российской Федерации ФГБОУ ВО «Красноярский государственный аграрный университет»
Place of PublicationКрасноярск
PublisherМинистерство сельского хозяйства Российской Федерации ФГБОУ ВО «Красноярский государственный аграрный университет»
Pages111-119
Number of pages9
Publication statusPublished - 15 Oct 2019
EventПРОБЛЕМЫ СОВРЕМЕННОЙ АГРАРНОЙ НАУКИ: Материалы международной научной конференции (15 октября 2019 г.) - Krasnoyarsk State Agrarian University, Красноярск, Russian Federation
Duration: 10 Oct 201915 Oct 2019

Conference

ConferenceПРОБЛЕМЫ СОВРЕМЕННОЙ АГРАРНОЙ НАУКИ
CountryRussian Federation
CityКрасноярск
Period10/10/1915/10/19
OtherInternational correspondence scientific conference of the
Ministry of Agriculture of the Russian Federation; FSBEI of HE "Krasnoyarsk State Agrarian University"

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