Energy efficiency and household decision-making: Managing residential electricity demand

    Research output: ThesisDoctoral Thesis

    38 Downloads (Pure)

    Abstract

    The second area of theory examined is the use of influence strategies in household efficiency decisions (Spiro, 1983; Kim and Lee, 1996) and the third is the decision role structure of households (i.e. who is making the decision) (Herbst, 1954; Davis and Rigaux, 1974). The custom in examining these areas of theory has been to try an unravel the truth of decision making within households, resulting in a body of literature that is heavily focused on high involvement purchase based decisions, made by couples or couples with children, that is difficult for marketers to use in practice. The aim of this research is to investigate the presence of trends in household decision making across households. The results of this research provided at least six key insights into household efficiency choices. Firstly, 41.5% of households do not believe that it is necessary to increase their efficiency. This indicates the need for awareness based campaigns if a market wide increase in efficiency is desirable. Secondly, the recognition of the need to alter electricity consumption in the household does not always lead to efficiency outcomes.
    Original languageEnglish
    QualificationDoctor of Philosophy
    Awarding Institution
    • Charles Sturt University
    Supervisors/Advisors
    • Morrison, Mark, Principal Supervisor
    • Duncan, Rod, Principal Supervisor
    Award date01 Sep 2010
    Place of PublicationAustralia
    Publisher
    Publication statusPublished - 2010

    Fingerprint

    Energy efficiency
    Electricity demand
    Household decision making
    Household
    Electricity consumption
    Marketers
    Purchase
    Influence strategies

    Cite this

    @phdthesis{f9030b4e8a494aaab9744c6f77b5b1e9,
    title = "Energy efficiency and household decision-making: Managing residential electricity demand",
    abstract = "The second area of theory examined is the use of influence strategies in household efficiency decisions (Spiro, 1983; Kim and Lee, 1996) and the third is the decision role structure of households (i.e. who is making the decision) (Herbst, 1954; Davis and Rigaux, 1974). The custom in examining these areas of theory has been to try an unravel the truth of decision making within households, resulting in a body of literature that is heavily focused on high involvement purchase based decisions, made by couples or couples with children, that is difficult for marketers to use in practice. The aim of this research is to investigate the presence of trends in household decision making across households. The results of this research provided at least six key insights into household efficiency choices. Firstly, 41.5{\%} of households do not believe that it is necessary to increase their efficiency. This indicates the need for awareness based campaigns if a market wide increase in efficiency is desirable. Secondly, the recognition of the need to alter electricity consumption in the household does not always lead to efficiency outcomes.",
    author = "Jodie Kleinschafer",
    note = "Thesis",
    year = "2010",
    language = "English",
    publisher = "Charles Sturt University",
    address = "Australia",
    school = "Charles Sturt University",

    }

    Kleinschafer, J 2010, 'Energy efficiency and household decision-making: Managing residential electricity demand', Doctor of Philosophy, Charles Sturt University, Australia.

    Energy efficiency and household decision-making: Managing residential electricity demand. / Kleinschafer, Jodie.

    Australia : Charles Sturt University, 2010. 350 p.

    Research output: ThesisDoctoral Thesis

    TY - THES

    T1 - Energy efficiency and household decision-making: Managing residential electricity demand

    AU - Kleinschafer, Jodie

    N1 - Thesis

    PY - 2010

    Y1 - 2010

    N2 - The second area of theory examined is the use of influence strategies in household efficiency decisions (Spiro, 1983; Kim and Lee, 1996) and the third is the decision role structure of households (i.e. who is making the decision) (Herbst, 1954; Davis and Rigaux, 1974). The custom in examining these areas of theory has been to try an unravel the truth of decision making within households, resulting in a body of literature that is heavily focused on high involvement purchase based decisions, made by couples or couples with children, that is difficult for marketers to use in practice. The aim of this research is to investigate the presence of trends in household decision making across households. The results of this research provided at least six key insights into household efficiency choices. Firstly, 41.5% of households do not believe that it is necessary to increase their efficiency. This indicates the need for awareness based campaigns if a market wide increase in efficiency is desirable. Secondly, the recognition of the need to alter electricity consumption in the household does not always lead to efficiency outcomes.

    AB - The second area of theory examined is the use of influence strategies in household efficiency decisions (Spiro, 1983; Kim and Lee, 1996) and the third is the decision role structure of households (i.e. who is making the decision) (Herbst, 1954; Davis and Rigaux, 1974). The custom in examining these areas of theory has been to try an unravel the truth of decision making within households, resulting in a body of literature that is heavily focused on high involvement purchase based decisions, made by couples or couples with children, that is difficult for marketers to use in practice. The aim of this research is to investigate the presence of trends in household decision making across households. The results of this research provided at least six key insights into household efficiency choices. Firstly, 41.5% of households do not believe that it is necessary to increase their efficiency. This indicates the need for awareness based campaigns if a market wide increase in efficiency is desirable. Secondly, the recognition of the need to alter electricity consumption in the household does not always lead to efficiency outcomes.

    M3 - Doctoral Thesis

    PB - Charles Sturt University

    CY - Australia

    ER -