Increasing enterprises' expenditure on their employees' vocational education and training (VET) is of concern for governments in many countries. This article identifies and discusses policy goals for increased enterprise expenditure on VET and elaborates options for achieving these goals. Throughout, measures that attempt to mandate and regulate enterprises' responses are contrasted with those attempting to address and change the sentiments - beliefs about and values - of decision makers within enterprises about the worth of skill development. Given that decisions about expenditure will largely be made within enterprises, ultimately the governmental goals for enhanced expenditure may only be met through the development of a sentiment within enterprises that favours this expenditure. Therefore, policy planning and enactment might be best directed to that purpose.