This is an exploratory study into the effective use of custom made audio-visual case studies (AVCS) in enhancing student learning. This article describes a project that used AVCS for a large divergent cohort of undergraduate students enrolled in an International Business course. The study makes a number of key contributions to advancing learning and teaching within the discipline. AVCS provide first hand reporting of the case material, where the students have the ability to improve their understanding of international business from both verbal and nonverbal cues. The article demonstrates how AVCS can be embedded in a student-centred teaching approach to capture the studentsÃ¢Â€Â™ interest and to enhance a deep approach to learning by providing real-world authentic experience.
|Number of pages||18|
|Journal||Journal of International Business Education|
|Publication status||Published - 2013|