Enhancing student learning outcomes in International Business using audio-visual case studies

Rumintha Wickranasekera, Geoffrey Bamberry, Dipu Sabestian

Research output: Book chapter/Published conference paperConference paperpeer-review

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Abstract

Critical skills such as identifying and appreciating issues that confront firms engaging in international business, and the ability to undertake creative decision-making, are considered fundamental to the study of International Business. It has been argued that using audio-visual case studies can help develop such skills. However, this is difficult due to a lack of Australian case studies. This paper reviews the literature outlining the advantages believed to result from the use of audio-visual case studies, describes a project implemented in a large cohort of students studying International Business, reports on a pilot evaluation of the project, and outlines the findings and conclusions of the survey.
Original languageEnglish
Title of host publicationANZIBA 2009
Place of PublicationBrisbane
PublisherQueensland University of Technology
Pages1-17
Number of pages17
ISBN (Electronic)9780646523590
Publication statusPublished - 2009
EventAustralia and New Zealand International Business Academy (ANZIBA) Conference - Brisbane, Qld., Australia
Duration: 16 Apr 200918 Apr 2009

Conference

ConferenceAustralia and New Zealand International Business Academy (ANZIBA) Conference
Country/TerritoryAustralia
Period16/04/0918/04/09

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