Entrepreneurial responses to COVID-19 Farmers' Market closures: Barriers and enablers to social media adoption experienced by rural micro businesses

Kath Attree; Cliff Lewis

Entrepreneurial responses to COVID-19 Farmers' Market closures: Barriers and enablers to social media adoption experienced by rural micro businesses

Research output: Other contribution to conference › Presentation only › peer-review

Abstract

This research investigated the enablers and barriers of social media use by rurally based farmers’ market vendors located in the Central West region of NSW (Australia) in response to the COVID-19 market closures using the Unified Theory of Acceptance and Use of Technology (UTAUT) as a guiding framework.

Original language	English
Publication status	Published - 15 Jun 2021
Event	14th Academy of Innovation, Entrepreneurship, and Knowledge Conference 2021: Innovation, management, and governance for sustainable growth - Virtual Duration: 14 Jun 2021 → 16 Jun 2021 https://www.aciek-academy.com/previous-aciek/conference-2021-sorbonne-virtual/

Conference

Conference	14th Academy of Innovation, Entrepreneurship, and Knowledge Conference 2021
Period	14/06/21 → 16/06/21
Internet address	https://www.aciek-academy.com/previous-aciek/conference-2021-sorbonne-virtual/

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

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title = "Entrepreneurial responses to COVID-19 Farmers' Market closures: Barriers and enablers to social media adoption experienced by rural micro businesses",

abstract = "This research investigated the enablers and barriers of social media use by rurally based farmers{\textquoteright} market vendors located in the Central West region of NSW (Australia) in response to the COVID-19 market closures using the Unified Theory of Acceptance and Use of Technology (UTAUT) as a guiding framework.",

keywords = "micro-business, Social media, entrepreneurial, rural",

author = "Kath Attree and Cliff Lewis",

year = "2021",

month = jun,

day = "15",

language = "English",

note = "14th Academy of Innovation, Entrepreneurship, and Knowledge Conference 2021 : Innovation, management, and governance for sustainable growth ; Conference date: 14-06-2021 Through 16-06-2021",

url = "https://www.aciek-academy.com/previous-aciek/conference-2021-sorbonne-virtual/",

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TY - CONF

T1 - Entrepreneurial responses to COVID-19 Farmers' Market closures

T2 - 14th Academy of Innovation, Entrepreneurship, and Knowledge Conference 2021

AU - Attree, Kath

AU - Lewis, Cliff

PY - 2021/6/15

Y1 - 2021/6/15

N2 - This research investigated the enablers and barriers of social media use by rurally based farmers’ market vendors located in the Central West region of NSW (Australia) in response to the COVID-19 market closures using the Unified Theory of Acceptance and Use of Technology (UTAUT) as a guiding framework.

AB - This research investigated the enablers and barriers of social media use by rurally based farmers’ market vendors located in the Central West region of NSW (Australia) in response to the COVID-19 market closures using the Unified Theory of Acceptance and Use of Technology (UTAUT) as a guiding framework.

KW - micro-business

KW - Social media

KW - entrepreneurial

KW - rural

M3 - Presentation only

Y2 - 14 June 2021 through 16 June 2021

ER -

Entrepreneurial responses to COVID-19 Farmers' Market closures: Barriers and enablers to social media adoption experienced by rural micro businesses

Abstract

Conference

UN SDGs

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Cite this