Entrepreneurial responses to COVID-19 Farmers' Market closures: Barriers and enablers to social media adoption experienced by rural micro businesses

Research output: Other contribution to conferenceAbstractpeer-review

Abstract

This research investigated the enablers and barriers of social media use by rurally based farmers’ market vendors located in the Central West region of NSW (Australia) in response to the COVID-19 market closures using the Unified Theory of Acceptance and Use of Technology (UTAUT) as a guiding framework.

Conference

Conference14th Academy of Innovation, Entrepreneurship, and Knowledge Conference 2021
Period14/06/2116/06/21
Internet address

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