This research investigated the enablers and barriers of social media use by rurally based farmers’ market vendors located in the Central West region of NSW (Australia) in response to the COVID-19 market closures using the Unified Theory of Acceptance and Use of Technology (UTAUT) as a guiding framework.
|Publication status||Published - 15 Jun 2021|
|Event||14th Academy of Innovation, Entrepreneurship, and Knowledge Conference 2021: Innovation, management, and governance for sustainable growth - Virtual|
Duration: 14 Jun 2021 → 16 Jun 2021
|Conference||14th Academy of Innovation, Entrepreneurship, and Knowledge Conference 2021|
|Period||14/06/21 → 16/06/21|