TY - JOUR
T1 - Environmental marketing
T2 - A source of reputational, competitive, and financial advantage
AU - Miles, Morgan P.
AU - Covin, Jeffrey G.
PY - 2000/2/1
Y1 - 2000/2/1
N2 - Corporate reputation is an intangible asset that is related to marketing and financial performance. The social, economic, and global environment of the 1990's has resulted in environmental performance becoming an increasingly important component of a company's reputation. This paper explores the relationship between reputation, environmental performance, and financial performance, and looks at the contingencies that impact environmental policy making.
AB - Corporate reputation is an intangible asset that is related to marketing and financial performance. The social, economic, and global environment of the 1990's has resulted in environmental performance becoming an increasingly important component of a company's reputation. This paper explores the relationship between reputation, environmental performance, and financial performance, and looks at the contingencies that impact environmental policy making.
UR - http://www.scopus.com/inward/record.url?scp=0001119784&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=0001119784&partnerID=8YFLogxK
U2 - 10.1023/A:1006214509281
DO - 10.1023/A:1006214509281
M3 - Article
AN - SCOPUS:0001119784
SN - 0167-4544
VL - 23
SP - 299
EP - 311
JO - Journal of Business Ethics
JF - Journal of Business Ethics
IS - 3
ER -