Corporate reputation is an intangible asset that is related to marketing and financial performance. The social, economic, and global environment of the 1990's has resulted in environmental performance becoming an increasingly important component of a company's reputation. This paper explores the relationship between reputation, environmental performance, and financial performance, and looks at the contingencies that impact environmental policy making.
|Number of pages||13|
|Journal||Journal of Business Ethics|
|Publication status||Published - 01 Feb 2000|