Environmental marketing: A source of reputational, competitive, and financial advantage

Morgan P. Miles, Jeffrey G. Covin

Research output: Contribution to journalArticle

435 Citations (Scopus)

Abstract

Corporate reputation is an intangible asset that is related to marketing and financial performance. The social, economic, and global environment of the 1990's has resulted in environmental performance becoming an increasingly important component of a company's reputation. This paper explores the relationship between reputation, environmental performance, and financial performance, and looks at the contingencies that impact environmental policy making.

Original languageEnglish
Pages (from-to)299-311
Number of pages13
JournalJournal of Business Ethics
Volume23
Issue number3
Publication statusPublished - 01 Feb 2000

Fingerprint Dive into the research topics of 'Environmental marketing: A source of reputational, competitive, and financial advantage'. Together they form a unique fingerprint.

Cite this