According to Thornicroft, (2013), people living with mental illness die on average 20 years earlier than the general population due to preventable physical health conditions. For every one person with a mental illness that dies due to suicide, ten die early due to cardiovascular disease, respiratory disease and cancer (Roberts, 2017). In Australia, this issue is seen as unjust and a major public health concern that has led to the prioritization of improved physical health of people with a mental illness across all states and territories (National Mental Health Commission, 2016).
Original languageEnglish
Title of host publicationInternational Social Marketing Conference 2018
Subtitle of host publicationBroadening Cultural Horizons in Social Marketing
EditorsRachel Hay
Place of PublicationAustralia
PublisherJames Cook University
Number of pages5
ISBN (Electronic)9780995447172
Publication statusPublished - 2018
EventInternational Social Marketing Conference 2018: ISMC 2018 - James Cook University, Singapore Campus, Singapore, Singapore
Duration: 15 Jul 201817 Jul 2018


ConferenceInternational Social Marketing Conference 2018
Abbreviated titleBroadening Cultural Horizons in Social Marketing
OtherThe ISMC aims ​to bring together a community of professionals in the Asia-Pacific region across multiple disciplines including marketing, psychology, public health, policy change, geography, environmental sciences, economics, and sociology who are working in social change. The focus of ISMC is on understanding how we can influence people's health, environmental, and lifestyle behaviours, and the socio-cultural factors, policies, and structures that influence these behaviours, for greater societal wellbeing.

ISMC 2018 will have a general theme on ' Broadening cultural horizons in social marketing'. The focus is on bringing ideas on social change from around the Asia-Pacific into the social marketing community. Delegates are encouraged to submit papers and present case studies on any topic relevant to social marketing and social change. We particularly encourage papers that identify the unique challenges around behaviour and social change across the Asia-Pacific, and showcase successful social marketing interventions across the region.


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