Ethical Consumption and Australian Shoppers' Grocery Product Choices

Juliet Memery, Phil Megicks, Jasmine Williams, Mark Morrison

Research output: Book chapter/Published conference paperConference paperpeer-review

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Abstract

Given the growing importance of ethics and social responsibility (ESR) in marketing, this research uses empirical evidence from the Australian grocery sector to investigate the significance of this on consumers' product choice decisions.
Original languageEnglish
Title of host publicationMarketing
Subtitle of host publicationShifting the focus from mainstream to offbeat'
Place of PublicationAustralia
PublisherANZMAC
Pages1-7
Number of pages7
ISBN (Electronic)1863081437
Publication statusPublished - 2008
EventAustralian and New Zealand Marketing Academy Conference - Olympic Park, Sydney, Australia
Duration: 01 Dec 200803 Dec 2008
http://pandora.nla.gov.au/pan/25410/20101006-0008/www.anzmac2008.org/_Proceedings/Index.html (conference info)

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference
Country/TerritoryAustralia
CitySydney
Period01/12/0803/12/08
Internet address

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