Abstract
Given the growing importance of ethics and social responsibility (ESR) in marketing, this research uses empirical evidence from the Australian grocery sector to investigate the significance of this on consumers' product choice decisions.
Original language | English |
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Title of host publication | Marketing |
Subtitle of host publication | Shifting the focus from mainstream to offbeat' |
Place of Publication | Australia |
Publisher | ANZMAC |
Pages | 1-7 |
Number of pages | 7 |
ISBN (Electronic) | 1863081437 |
Publication status | Published - 2008 |
Event | Australian and New Zealand Marketing Academy Conference - Olympic Park, Sydney, Australia Duration: 01 Dec 2008 → 03 Dec 2008 http://pandora.nla.gov.au/pan/25410/20101006-0008/www.anzmac2008.org/_Proceedings/Index.html (conference info) |
Conference
Conference | Australian and New Zealand Marketing Academy Conference |
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Country/Territory | Australia |
City | Sydney |
Period | 01/12/08 → 03/12/08 |
Internet address |