Ethical dilemmas faced by multinational corporations in culturally diverse markets

Sanjeev Phukan, Parikshit Basu

Research output: Contribution to journalArticle

Abstract

This paper analyzes the ethical challenges that multinational corporations (MNEs) face in the socio-cultural-legal context while operating in a cross-cultural business environment. Using detailed case study analyses of three large US-based MNEs with operations in Malaysia, we found that MNEs are likely to encounter a greater degree of difficulty in creating and implementing effective codes of conduct in a culturally diverse market. As far as corporate codes of conduct are concerned, one size does not appear to fit all for all markets. Codes need to address the social and cultural values and traditions of the region for to be effective.
Original languageEnglish
Pages (from-to)20-41
Number of pages22
JournalJournal of Technologies in Society
Volume10
Issue number1
Publication statusPublished - Jul 2014

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