Evaluation of ad effectiveness by individual difference variables: A cross-cultural analysis

Gary D Gregory, Heather Crawford

Research output: Book chapter/Published conference paperConference paper

Original languageEnglish
Title of host publication15th Proceedings
Publication statusPublished - 2013
EventCross Cultural Research Conference - Antigua, Guatemala
Duration: 08 Dec 201311 Dec 2013


ConferenceCross Cultural Research Conference

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