Evaluation of ad effectiveness by individual difference variables: A cross-cultural analysis

Gary D Gregory, Heather Crawford

    Research output: Book chapter/Published conference paperConference paperpeer-review

    Original languageEnglish
    Title of host publication15th Proceedings
    Publication statusPublished - 2013
    EventCross Cultural Research Conference - Antigua, Guatemala
    Duration: 08 Dec 201311 Dec 2013

    Conference

    ConferenceCross Cultural Research Conference
    Period08/12/1311/12/13

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