Evaluation of ad effectiveness by individual difference variables: A cross-cultural analysis

Gary D Gregory, Heather Crawford

    Research output: Book chapter/Published conference paperConference paperpeer-review

    Original languageEnglish
    Title of host publication15th Proceedings
    Publication statusPublished - 2013
    EventCross Cultural Research Conference - Antigua, Guatemala
    Duration: 08 Dec 201311 Dec 2013


    ConferenceCross Cultural Research Conference

    Cite this