Evaluation of ad effectiveness by individual difference variables: A cross-cultural analysis

Research output: Book chapter/Published conference paper › Conference paper › peer-review

Original language	English
Title of host publication	15th Proceedings
Publication status	Published - 2013
Event	Cross Cultural Research Conference - Antigua, Guatemala Duration: 08 Dec 2013 → 11 Dec 2013

Conference	Cross Cultural Research Conference
Period	08/12/13 → 11/12/13

Cite this

@inproceedings{01f2d27586584236ac5700256a7e5501,

title = "Evaluation of ad effectiveness by individual difference variables: A cross-cultural analysis",

author = "Gregory, \{Gary D\} and Heather Crawford",

year = "2013",

language = "English",

booktitle = "15th Proceedings",

note = "Cross Cultural Research Conference ; Conference date: 08-12-2013 Through 11-12-2013",

}