Examining consumers' perceptions of relationship value with retailers: a multi-method approach

Keyphrases

• Retailers 100%
• Consumer Perception 100%
• Multi-method 100%
• Relationship Value 100%
• Consumer Gratitude 100%
• Relationship Marketing Investment 66%
• Relationship Marketing 50%
• Performance Outcomes 50%
• Retail Organizations 50%
• Perceived Value 33%
• Gratitude 33%
• Long-term Relationship 33%
• Fuzzy-set Qualitative Comparative Analysis (fsQCA) 33%
• Word-of-mouth Intentions 33%
• Social Networks 16%
• Design Methodology 16%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 16%
• Developing Strategy 16%
• Potential Consumers 16%
• Marketing Strategy 16%
• Business Performance 16%
• Psychological Factors 16%
• Affect Theory 16%
• Consumer Involvement 16%
• Process Outcomes 16%
• Positive Comments 16%
• Emotional Factors 16%
• Marketing Practices 16%
• Excellent Performance 16%
• Semi-public 16%
• Firm Profitability 16%
• Psychological Mechanisms 16%
• Journey Mapping 16%
• Consumer Type 16%
• Exchange Processes 16%
• Marketing Industry 16%
• Retail Deliveries 16%
• Perceived Benevolence 16%
• Retail Customers 16%

Social Sciences

• Consumer Perception 100%
• Relationship Marketing 100%
• Marketing Strategy 42%
• Retail Organization 42%
• Comparative Analysis 14%
• Consumer Involvement 14%
• Structural Equation Modeling 14%
• Psychology 14%
• Psychological Factor 14%
• Social Network 14%
• Emotional Factor 14%
• Affect Theory 14%