Examining drivers and outcomes of social media brand engagement

Keyphrases

• Social Media Brand Engagement 100%
• Trustworthiness 28%
• Perceived Value 28%
• Brand Trust 28%
• Consumer Satisfaction 28%
• Self-brand Connection 28%
• Consumer Engagement 28%
• Social Media Engagement 28%
• Relationship Age 28%
• Firm Image 28%
• Online Survey 14%
• Conceptual Model 14%
• Design Methodology 14%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 14%
• Commercial Brands 14%
• Social Media 14%
• Value-based 14%
• Social Media Use 14%
• Relationship Marketing 14%
• Digital Environment 14%
• Consumer Outcomes 14%
• Brand Manager 14%
• Marketing Management 14%
• Firm Relationships 14%
• Media Brands 14%
• Marketing Psychology 14%
• Consumer Psychology 14%
• Cross-sectional Research 14%
• Social Media Users 14%

Social Sciences

• Consumer Satisfaction 100%
• Congruence 100%
• Structural Equation Modeling 50%
• Relationship Marketing 50%
• Consumer Psychology 50%
• Marketing Psychology 50%
• Online Survey 50%

Psychology

• Congruence 100%
• Digital Environment 50%
• Marketing Psychology 50%
• Consumer Psychology 50%