Examining the portrayal of homophobic and non-homophobic aggression in print media through an Integrated Grounded Behavioural Linguistic Inquiry (IGBLI) approach

Purpose: The role of the media in supporting an understanding of the social world is well documented. The representation of homosexuals in the media can therefore impact on homophobia within society. The purpose of this paper is to examine how homosexuals are portrayed in the media generally, before examining and comparing newspaper reports of homosexual aggression with heterosexual aggression.

Design/methodology/approach: Utilising a new and innovative research methodology, an integrated grounded behavioural linguistic inquiry (IGBLI) approach, four daily newspapers in circulation within the USA, Canada, the UK and Australia are examined.
Findings: While there are similarities in the way print media report on these aggressive incidents, the differences which emerge from the findings are of interest which require further, more in-depth study.
Practical implications: To extend the methodology of IGBLI to other forms of media content in order to further validate the approach. To reduce the differences between LGBTI news reports and heterosexual news reports. To hold the media to account for the ways in which they express their content. To encourage users of the media, in particular print media, to be critical of what they read.
Originality/value: Typically, analysis of media utilises the research method of content analysis. This paper adopts a new and innovative research method, an IGBLI approach, which incorporates a behavioural assessment in the form of a SORC.