Exploratory and confirmatory factor analysis of the perceived switching costs model in the business services sector

Venkata Yanamandram, Lesley White

Research output: Book chapter/Published conference paperConference paper

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Abstract

Switching costs has been recognised as a primary reason why dissatisfied customers stay with their suppliers. While a validated multidimensional scale of switching costs exists in a business-to-consumer context, there has been little empirical research effort devoted to operationalising different types of switching costs in business service relationships. This research strives to develop a model taking into consideration the various types of switching costs. Data was collected online from 453 Australian businesses using a key informant approach. While the initial Exploratory Factor Analysis (EFA) failed to produce the hypothesised six-factor model, a re-run of EFA identified a five-factor model, with Confirmatory Factor Analysis (CFA) demonstrating good fit statistics. The model has been empirically tested for unidimensionality, reliability and validity using CFA.
Original languageEnglish
Title of host publicationAdvancing theory, maintaining relevance
EditorsYunus Ali, Ms Maria van Dessel
Place of PublicationBrisbane, Qld
PublisherQueensland University of Technology
Pages9
Number of pages1
ISBN (Electronic)1741071593
Publication statusPublished - 2006
EventAustralian and New Zealand Marketing Academy (ANZMAC) Conference - Fremantle, Perth, Australia
Duration: 05 Dec 200607 Dec 2006

Conference

ConferenceAustralian and New Zealand Marketing Academy (ANZMAC) Conference
CountryAustralia
Period05/12/0607/12/06

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