Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies

Khanh Le Phi Ho, Chau Ngoc Nguyen, Rajendra Adhikari, Morgan P Miles, Laurie Bonney

Research output: Contribution to journalArticlepeer-review

52 Citations (Scopus)
4 Downloads (Pure)

Abstract

This study explored the usefulness of market orientation in an agricultural value chain in an emerging economy: Vietnam. Drawing on data from 190 actors in a beef cattle value chain in Vietnam's Central Highlands, the study examined the relationship between market orientation and innovation. The findings indicate that there is no significant relationship between market orientation and performance. However, customer orientation and inter-functional coordination are positively related to innovation, and there is a positive relationship between innovation and financial performance. The findings provide insight into the relationships among market orientation, innovation, and performance in agricultural value chains in emerging economies.
Original languageEnglish
Pages (from-to)154-163
Number of pages10
JournalJournal of Innovation & Knowledge
Volume3
Issue number3
Early online dateJun 2017
DOIs
Publication statusPublished - Sep 2018

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