Export marketing performance: Are the determinants of performance comparable between manufacturing and service industries?

Catherine Dodd

    Research output: Book chapter/Published conference paperConference paperpeer-review

    Original languageEnglish
    Title of host publicationANZMAC 2004
    Subtitle of host publicationmarketing accountabilities and responsibilities, conference proceedings
    EditorsJames Wiley
    Place of PublicationWellington, New Zealand
    PublisherANZMAC, 2004
    Number of pages7
    ISBN (Electronic)0475122143
    Publication statusPublished - 2004
    EventAustralian & New Zealand Marketing Academy. Conference 2004 - Wellington, New Zealand, New Zealand
    Duration: 29 Nov 200401 Dec 2004


    ConferenceAustralian & New Zealand Marketing Academy. Conference 2004
    Country/TerritoryNew Zealand

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