Export marketing performance: Are the determinants of performance comparable between manufacturing and service industries?

Catherine Dodd

    Research output: Book chapter/Published conference paperConference paperpeer-review

    Original languageEnglish
    Title of host publicationANZMAC 2004
    Subtitle of host publicationmarketing accountabilities and responsibilities, conference proceedings
    EditorsJames Wiley
    Place of PublicationWellington, New Zealand
    PublisherANZMAC, 2004
    Pages1-7
    Number of pages7
    ISBN (Electronic)0475122143
    Publication statusPublished - 2004
    EventAustralian & New Zealand Marketing Academy. Conference 2004 - Wellington, New Zealand, New Zealand
    Duration: 29 Nov 200401 Dec 2004

    Conference

    ConferenceAustralian & New Zealand Marketing Academy. Conference 2004
    Country/TerritoryNew Zealand
    Period29/11/0401/12/04

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